1908 Vintage Theatre Ad: Lew Fields at Herald Square

This historical photograph showcases an advertisement for a theatrical production at the Lew Fields Herald Square Theatre, dating back to around 1908. Created by the Edison Company, this advertisement reflects the burgeoning practice of using photography as a medium for promoting shows. The image features references to B.I. and the iconic play Anna Karenina, highlighting the cultural significance of literary adaptations in early 20th-century theater. This was a time when the theater was a primary form of entertainment, and effective advertising was crucial for drawing in audiences.

The Lew Fields Herald Square Theatre was part of a vibrant theater district in New York City. The early 1900s marked a transformation in how theaters marketed their productions, increasingly relying on visual imagery to catch the attention of the public. The use of electric lighting in signage and advertising materials further enhanced visibility and appeal, demonstrating advancements in technology that coincided with the growth of the theater industry. This photographic print contributes to our understanding of historical practices in theater promotion, encapsulating the methods through which these shows were brought to life for the audience of that era.