1920s Advertising Pioneer: Lasker Glass Negative

This glass negative depicts Albert Lasker, a prominent American businessman and advertising executive, taken between 1920 and 1925. Renowned for his innovative approach to advertising, Lasker revolutionized the industry by applying marketing techniques that directly appealed to consumers. His work helped shape modern advertising, most notably with his role at Lasker Associates and the J. Walter Thompson Company. Lasker is often credited with popularizing the concept of branding, making products more recognizable and appealing to the mass market.

Captured by a photographer from the Bain News Service, this image serves as a visual record of Laskers influence during a transformative period in American commerce. His strategies not only increased sales for products like cigars and soap but also defined how advertising would evolve in the years to come. Laskers legacy persists, as many of his methods are still in use today, highlighting the enduring impact of his contributions to business and advertising.