Vintage NYC Recruiting Ad from the Roaring Twenties

This historical photograph features a recruiting advertisement prominently displayed in New York City, specifically around 23rd Street and Broadway, during the early 20th century, likely between 1915 and 1920. Captured by the Bain News Service, the image showcases the marketing tactics of the time, highlighting how organizations sought to attract new members and support for various initiatives. The use of public space for such advertisements reflects the eras urban culture, where streets were bustling with people and commerce.

In the years leading up to the U.S. involvement in World War I, recruiting efforts intensified, as the need for soldiers and support grew. Advertisements like this one were crucial for informing the public about enlistment opportunities. Locations such as Broadway served as prime spots for visibility, reaching a wide audience in a city teeming with life. This image serves as a valuable historical document, illustrating the methods used to mobilize citizens during a pivotal time in American history.