Vintage Portrait of a Colgate Family Heir, 1915-1920

This photograph features Austen Colgate, taken between 1915 and 1920, during a pivotal era in American history. As a member of the prominent Colgate family, he was a key figure in the soap manufacturing industry, which played a significant role in the development of consumer products during the industrial revolution. The Colgate company, founded in 1806, became synonymous with personal care products and exemplifies the rise of mass production and advertising in the early 20th century.

Captured by the Bain News Service, this glass negative showcases the photographic techniques prevalent at the time. Glass negatives were widely used from the mid-19th century until the early 20th century, offering high-quality images with fine detail. This method required a long exposure time, which made candid moments challenging to capture but resulted in images that reveal the fashion and social norms of the period. The photograph serves not only as a portrayal of a businessman but also provides insight into the eras advancements in photography and commercial enterprise.

Austen Colgates legacy extends beyond just his familys name. The Colgate-Palmolive Company, which emerged from his familys efforts, has significantly impacted hygiene and personal care practices, shaping consumer behavior in the decades following this photograph. Understanding figures like Austen Colgate helps us appreciate the interplay between individual contributions and larger industrial changes in American society.