1917 Auto Fashion Parade: Style Meets Innovation

On June 23, 1917, an auto fashion parade was held, merging the latest automotive designs with contemporary fashion trends. This event showcased both luxury automobiles and fashionable attire of the time, reflecting the cultural climate of post-World War I America. The parade highlighted a growing consumer culture where automobiles were not just vehicles; they represented status and modernity.

Captured by a Bain News Service photographer, this glass negative preserves a moment in history when innovation in automotive design was rapidly evolving, and personal style took center stage. The event attracted attention from a diverse audience, eager to witness the elegant combination of sleek cars and stylish outfits that defined the era. Such parades contributed to the popularization of automobiles as an essential part of American life in the early 20th century.