Billboard on U.S. Highway 99 California March 1937
A vintage billboard stands prominently along U.S. Highway 99 in California. Taken in March 1937, the image documents a national advertising campaign by the National Association of Manufacturers aimed at migrants. This promotional effort reflects the economic conditions of the era and the challenges faced by many in the region.
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Billboard on U.S. Highway 99 California March 1937
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