Historic Santa Claus in 1910s New York City

This photograph captures Santa Claus in New York City during the years 1915 to 1920, a period that saw the character becoming a significant icon of holiday culture in America. Styled with the traditional red suit and white beard, Santa represents a blend of 19th-century imagery and emerging 20th-century commercialization. This era also marked the peak of festive public celebrations and department store displays, where Santa became a central figure in attracting families to urban centers during the Christmas season.

Produced by the Bain News Service, the image reflects the growing influence of media in shaping holiday traditions. As cities decorated their streets and shops for the holidays, Santas presence served not just as entertainment but as a marketing tool that helped establish a festive atmosphere. The photograph offers a glimpse into how businesses began to integrate Santa Claus into their branding strategies, solidifying his role in American holiday festivities and culture.